Ugg boots are a very popular brand of fashionable footwear. For this reason, they are highly vulnerable to imitation. Most manufacturers who design shoes in a similar fashion to genuine Ugg boots acknowledge that they are imitations and give the brand their own individual logo, often describing them as Ugg-like boots/shoes/slippers/etc. However, genuine Uggs are very expensive. This means that some groups of people try to sell imitation boots as the genuine article, in order to make a quick buck. Fortunately, there are ways of establishing the authenticity of boots and here, we look at how you can do this, and so protect yourself from purchasing imitation Uggs.
Ugg normally make their boots from sheepskin, although they do sell several examples that use knitted wool. Either way, they make their boots to a very high standard. Thus, the first thing to look out for is quality. If the stitching is good, the dye is evenly applied, and the sole is sturdy, then the likelihood that they are genuine is high. Additionally, Ugg use a manufacturing process where the inner and the outer areas of the shoe are the same throughout. If you purchase a pair of boots that are coloured only on the outside, or which have a different interior (in the case of sheepskin boots the interior will be the underside of the skin), then double think your purchase, or verify that the below points are satisfied before buying your new shoes. Ugg boots have a trademark sole, so the tread always has a specific pattern. Genuine Uggs have zigzagging treads, which converge in the middle of the sole, where you will also find the Ugg logo. Genuine Ugg boots come with tags that sport the Ugg label. These tags will say ‘made in China’ as opposed to ‘made in Australia’, as many people believe. While it is true, that Ugg used to manufacture their boots in Australia. Market forces have made this a less viable option for the company, and they have since relocated to Asia. If the boots say they are made anywhere else, they are counterfeit – unless the company has moved their manufacturing plant since the publication of this article. If in you are uncertain what the genuine Ugg tags and logo look like, go to the Ugg website and double check. This way, you ensure that you are well informed and know exactly what to look for from a new pair of Ugg boots. The Ugg website even enables you to verify that an online retailer is a genuine merchant of Ugg boots, as authorised by the company themselves. Simply enter the websites URL and they will advise you as to whether the website is authorised to sell Uggs, or whether Ugg do not recognise the business. Ugg not recognising the name is not always a reflection of counterfeit goods; however, it can be so be careful.
Remember to enter the web address in its basic form, without any extension. For example, if verifying the link at the end of this article, enter amandasofyork.co.uk, rather than the full link. You can then navigate to Amanda’s of York’s Ugg collection via their site, or via the link below: you will notice that if you navigate from their homepage the link at the bottom of the page is the same as that in the address bar. The reason we have digressed a little in this latter paragraph is because we understand that some of you will be reluctant to follow links that appear in articles, we have given you an alternative way of reaching the site, in a way that allows you to verify its authenticity – you simply double check with Ugg’s official site, and then navigate manually, rather than clicking the link.
